Posts by Eric Okimoto
Why Friends Give, the Power of a Relationship
Recently, I had the pleasure of interviewing Megan Rouse, a passionate, highly energetic, and successful nonprofit consultant with over 11-years of experience in peer-to-peer (P2P) fundraising. I have known Megan for a while and hold her in high regard. She is committed to the causes she supports and has worked with and created significant revenue…
Read MoreWhy boodleAI is a Data-rich Company, but not a Data Selling Company
It’s no secret that when it comes to data, the genie is out of the bottle. Those that work for Adtech, Social Media platforms, CRM platforms, general sales, and marketing will tell you that digital fingerprints are out there on the web. Every day, information on people is used to sell more consumer goods, attract…
Read MoreFundraiser Heroes
So, where did the name “boodle” come from anyway? boodle is the name for care packages that loved ones send to cadets at West Point. I fondly remember opening up the (boodle) packages from my mom filled with homemade brownies or chocolate chip cookies. For West Point grads, and much of the military, boodle is…
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TurnkeyP2P and boodleAI:
AI is a Game Changer…Don’t Get Left Behind
By Eric Okimoto & Katrina VanHuss No more dumb questions, we don’t care what your fourth-grade teacher said. A dumb question is a question asked with no context. And, as peer to peer (P2P) organizers send their volunteer fundraisers into the world, they are sending them out there to ask dumb questions, which can make…
Read MoreCan AI Clean Your Nonprofit Data?
What Are the Benefits of Clean Donor Data? You spend a fortune on a direct mail campaign only to have hundreds of letters sent back as undeliverable. You send an email to a former table host to follow-up on your invite to this year’s annual gala…only to discover they moved and never received the physical…
Read MoreWhy AI Is Powerful and We Need to Harness That Power For Good
Artificial intelligence (AI) makes many people uneasy…and rightfully so. Dumbfounded, the world’s top Go player (Lee Sedol) reviewed the game board and quickly realized he had just lost to a computer. In 2016, AlphaGo, a neural network built by DeepMind (now Google) made a superhuman move to victory. Go is considered the most complex board…
Read MoreCase Study
After he established the Code of Support Foundation (CoSF) in 2010, General Alan Salisbury worked hard to grow the foundation into the success it is today. Like all non-profits, finding new donors is both costly and timely. That is why the Computer Science Ph.D. from Stanford and former Commanding General of the U.S. Army Information…
Read MoreWhat does AI-fueled nonprofit technology look like?
Artificial intelligence (AI) has the potential to revolutionize nonprofit technology. So, how exactly could AI and its most popular subset, machine learning (ML) change nonprofit technology and fundraising? Let’s explore just a few possibilities: Prospect Engagement: New donor acquisition is a costly and timely endeavor. AI and ML coupled with better enrichment data allows…
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