Non Profit Pro recently published an article titled, “Artificial Intelligence Changing Nonprofits: Where We Are and Where We’re Going”.
Our CEO, Shawn Olds, was brought in to elaborate on how nonprofits can utilize AI and machine leaning for optimal results. “‘Whether you’re a for-profit or a nonprofit, the worst thing you can do is churn your current customers—or in the case of a nonprofit, your current donors,” Olds explained. “Nonprofits need to be able to use machine learning to get a better 
understanding of what their current donor database looks like, what their current donors might like. Once they do, they can start not only reduce their churn, but potentially also increase the donations they’re getting.'”
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