Map Your Prospects with Two Guidons
You can use any two guidons to map your prospect list, allowing you to target the prospects you want with even greater accuracy.
Examples:
- Likely Donors and Giving Capacity
- Likely Major Gifts and Responds to Direct Mail
- Likely Recurring Donors and Propensity to Give to Veterans
- With your prospect list mapped using two guidons, you can then divide your list into A, B, C, and D prospects.